Constance Petersen and Lynn Torkelson, raising a toast to our wonderful customers

Let's have some fun!

Cheers to all of you smart artisans from Constance Petersen (founder) and Lynn Torkelson (partner in life and business) at Smartisans!

Our family business supplies smart artisans with crafting tools, materials, and inspiration. We offer individualized, small-town customer care that you'd expect to find at your favorite local shop.

Our History

Constance founded the business in 2003 while living in Michigan's upper peninsula. The business grew in Michigan between 2003 and 2019, and eventually came to employ several family members.

In 2019 we relocated to central Iowa (Ankeny, just north of Des Moines) to be closer to extended family.

In 2022 we rebranded from Shop Smartisans to Smartisans in preparation for the next few years as we seek to expand into Smartisans branded products and other premium products that our customers have come to expect.

What makes us different?

We're a small family business, trying to bring a local craft shop experience to our online customers.

We pack with care -- your fragile quilting rulers or knitting needles will not be tossed into a cavernous cardboard box with (if you're lucky) a single bag of air.

We answer our phones ourselves. Call if you have a question about a product or want to place your order by phone. We don't outsource customer support because we want our customers to feel at home.

Blog posts

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Birch trees and autumn colors at a rural country park inspire your next project

Will autumn colors inspire your next project?

AutumnConstance Petersen
I'm not feeling ready to give up summer-time warmth, but I'm totally ready for the gorgeous color palette of autumn  -- at least to get fresh color...
Bees as a theme in our crafts. Why do we love them so?

Bees as a theme in our crafts. Why do we love them so?

Constance Petersen
There's something about bees. We know how essential they are to our planet. We know how hard they work. And we know how just plain cute they are wh...
Be a kid again. Relax, play, create.

Be a kid again. Relax, play, create.

Constance Petersen
Remember how we played when we were four? Hanging out this morning with my 4 year old grandson Jacob reminded me. Anything can be anything, and ima...